Advertiser Disclosure

The Care Ratings is built on a foundation of transparency. We believe families deserve to know exactly how our platform works, how we make money, and how — or whether — our commercial relationships affect the information we present. This Advertiser Disclosure explains all of it plainly.

The Care Ratings is an independent online directory and information platform operated by Watch Digital LLC, a limited liability company registered in the State of Georgia. We are not affiliated with any nursing home chain, senior care provider, insurance company, or government agency. We are not affiliated with or endorsed by the Centers for Medicare & Medicaid Services (CMS), the U.S. Department of Health and Human Services, or any other government entity whose data we display.

We generate revenue through four distinct channels. We disclose each one here so you understand the commercial context of everything you see on this Site.

2.1 Display Advertising

The Care Ratings displays third-party advertisements on certain pages of the Site. These advertisements are served by third-party advertising networks and are clearly labeled with the word “Advertisement,” “Sponsored,” or “Ad” wherever they appear. Advertisers pay to have their ads displayed on the Site based on factors such as page views, clicks, or impressions.

Important: Advertisers have no ability to influence, modify, or remove facility ratings, inspection data, staffing information, or any other data sourced from government databases. Display advertising relationships have no effect on the ratings, rankings, or information we display about any facility.

2.2 Enhanced Facility Listings (Subscriptions)

Facility owners and administrators may purchase an annual subscription ($199/year at current pricing) to access an enhanced listing on the Site. Enhanced (“Verified”) listings include additional features such as:

• A Verified badge displayed on the listing
• The ability to add photos, team bios, a custom description, pricing information, and amenities
• Access to an analytics dashboard showing listing performance
• The ability to respond to user reviews
• Inclusion in our lead referral program
• Improved placement in search results relative to unverified listings

What this means for you: Verified listings appear above Community Listed (free) listings in search results when all other factors are equal. However, the underlying CMS data — Five-Star Quality Ratings, inspection reports, staffing levels, and penalty information — is displayed identically for all facilities regardless of subscription status. A facility’s payment status does not affect its government-sourced quality rating. A facility with a 1-star CMS rating that purchases a Verified subscription will still display a 1-star CMS rating.

We clearly label Verified listings with a badge so you can always distinguish between facilities that have paid for enhanced features and those that have not.

2.3 Lead Referral Program

Verified listing subscribers are eligible to participate in our lead referral program. When a family uses our AI Care Advisor and is matched with a facility, our referral coordinator facilitates an introduction between the family and the facility. We may receive a referral fee from participating facilities when a successful placement occurs.

What this means for you: Our AI Care Advisor only recommends facilities that are enrolled in the lead referral program (i.e., active Verified subscribers). If you ask our AI Care Advisor for facility recommendations, the results will be limited to Verified facilities in your area. The AI Care Advisor will always disclose this limitation if asked. For a complete, unfiltered view of all facilities in an area — including those without a paid subscription — use our standard search function, which displays all facilities regardless of subscription status.

We are committed to transparent referrals. Unlike some referral services in the senior care industry, we do not hide our referral relationships or present paid referrals as independent recommendations. Our referral model is disclosed here, in our Terms of Service, and within the AI Care Advisor interface itself.

2.4 Data Access (Future)

We may in the future offer API access to our aggregated, anonymized facility data for researchers, healthcare organizations, and developers. Any such offering will be disclosed in an updated version of this Advertiser Disclosure.

The core data displayed on The Care Ratings — including CMS Five-Star Quality Ratings, health inspection results, staffing data, quality measure scores, and penalty information — is sourced directly from the CMS Provider Data Catalog, a publicly available government database. This data is:

• Not modified by us. We display it as provided by CMS, with the exception of formatting and visualization for readability.
• Not influenced by commercial relationships. No facility can pay us to improve, hide, or alter its government-sourced data.
• Not endorsed by CMS. The Care Ratings is an independent platform. Our presentation of CMS data does not imply any endorsement by CMS or any government agency.

For the most current and authoritative government data, we always encourage you to visit data.cms.gov/provider-data directly.

User reviews submitted on The Care Ratings reflect the opinions of individual users and are not influenced by our commercial relationships. We do not:

• Remove negative reviews because a facility is a paying subscriber
• Promote positive reviews because a facility is a paying subscriber
• Allow facility owners to edit or delete reviews submitted by users
• Accept payment to suppress, modify, or highlight any review

Facility owners with a Verified subscription may respond to reviews through their dashboard. Responses are clearly labeled as coming from the facility owner or management. The ability to respond to reviews is a feature of the paid subscription, but it does not give facility owners any ability to alter the review content itself.

We comply with the FTC Consumer Review Fairness Act (15 U.S.C. § 45b), which prohibits businesses from suppressing honest consumer reviews.

Our search results display facilities based on a combination of factors including geographic proximity to the searched location, CMS quality rating, and subscription status. Specifically:

• Verified (paid) listings are ranked above Community Listed (free) listings when geographic proximity and CMS rating are otherwise comparable.
• CMS quality rating is a significant ranking factor. A facility with a higher CMS rating will generally rank above a facility with a lower CMS rating, regardless of subscription status.
• Geographic proximity is the primary ranking factor. Facilities closest to the searched location are always shown first within their tier.

We do not accept payment to place a specific facility at the top of search results independent of these factors. The ranking system is designed to surface the most relevant and highest-quality facilities for each search, while transparently disclosing the role of subscription status in rankings.

This Advertiser Disclosure is provided in compliance with the Federal Trade Commission’s guidelines on endorsements and testimonials (16 C.F.R. Part 255) and the FTC’s guidance on native advertising and sponsored content. We are committed to ensuring that all commercial relationships are clearly disclosed and that our editorial content and government data are never compromised by commercial interests.

If you have questions about our commercial relationships or believe we have failed to disclose a material relationship, please contact us at legal@watchdigital.agency.

The Site may contain links to third-party websites, products, or services. Some of these links may be affiliate links, meaning we may receive a commission if you click the link and make a purchase. All affiliate links will be clearly labeled with the word “Sponsored” or “Affiliate Link.” We only include affiliate links to products and services we believe are relevant and useful to our audience.

At the time of this writing, we do not have active affiliate relationships. This section is included for future disclosure purposes.

We do not currently publish sponsored articles, paid reviews, or native advertising content. If we introduce sponsored content in the future, it will be clearly labeled as “Sponsored Content” or “Paid Partnership” in a font and placement that is clearly distinguishable from our editorial content.

We will update this Advertiser Disclosure whenever our commercial relationships or monetization practices change in a material way. The “Last Updated” date at the top of this page reflects the most recent revision. We encourage you to review this page periodically.

If you have questions about our commercial relationships, advertising practices, or this Advertiser Disclosure, please contact us:

By Email: legal@watchdigital.agency
By Contact Form: thecareratings.com/contact

We do not accept correspondence submitted by physical mail.

This Advertiser Disclosure was last reviewed and updated on March 1, 2026.
Watch Digital LLC | 8735 Dunwoody Place, Suite 460, Atlanta, Georgia 30350